A 3 part e-zine was rolled out to fans (database members) of the gin over a 6 month period. Each issue of the exclusive online magazine _BLUE_ sought to engage and inspire its reader with Bombay Sapphire themed design content. The theme centered around the botanicals used to make Bombay Sapphire, with each issue featuring a different botanical.
The three botanicals (Lemon, Liquorice, and Berry) served as the common element for the collection of Art, Architecture, Photography, Decor, Industrial Design, and Fashion in the magazine. Every issue also offered the opportunity to win prizes pulling in the theme and design elements.
In a Nokia for Business initiative, and based on the successful Nokia Mobile Leaders Society campaign in South Africa, conceptualised and managed by us, the E-Series Club was created to cater to business people in Nigeria.
Members of the E-Series Club were afforded the opportunity, through the programme's Leadership Chat, to be invited to a Q&A Session with a top Nigerian leader. Through this, and other networking opportunities, the programme set to develop business leadership in Nigeria and the associated affinity with Nokia.
We worked with the glaceau vitaminwater, as the agency tasked with getting the brand into the hands of the ‘right’ people, and growing these relationships to create and sustain the buzz during the initial year launch period in South Africa. Through a deliberate and innovative strategy using direct, social media and face-to-face engagements, we helped create the powerful momentum for the brand to take South Africa by storm.
IK Clients:
MTN
Nokia
Jack Daniel's
glaceau vitaminwater
Moet & Chandon
Southern Comfort
Hennessy Cognac
The Famous Grouse
Old Mutual
Old Mutual Bank
Pam Golding
Lucky Strike (South Africa)
Lucky Strike (Japan)
Dunhill (South Africa)
Volkswagen
Dom Perignon
Amstel
Coca-Cola
Amdec
Investec Asset Management
Coronation Asset Managers
Heineken (UK)
Gateway Theatre of Shopping (Primedia Lifestyle)
Kent (Switzerland)
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We develop and implement relationship marketing (CRM), related brand activation and communication strategy for leading-multinational companies and government.
These are paid for and pro-bono projects that are driven by social rather than commercial objectives.
We are an idea factory and keen to explore opportunities.
These are projects and ventures that iKineo has some ownership of the intellectual property and directly shares in the associated revenue streams.
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IK Contact
General Inquiries:
Mail:
Phone: +27.21.487.6920 or 0861111344 (from South Africa)
Fax: +27.866698074
Address:
iKineo Head Office: 99 Hout Street, Cape Town, South Africa
Postal: PO Box 50856, Waterfront, Cape Town, 8002, South Africa
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